Fit & Care

How to Care for Your Graphic Tees So the Print Lasts Longer

Close-up of the Kolkata postage-stamp graphic print on a black Storyteller t-shirt

A good graphic tee should look as sharp on its fiftieth wash as it did on its first. The print outlives the trend, but only if you treat it right. Here is exactly how to keep your Storyteller tees looking new.

Close-up of the Kolkata postage-stamp graphic print on a black Storyteller t-shirt

1. Always Wash Inside Out

This is the single most important rule. Turning the tee inside out keeps the print away from the drum and other clothes, so the design faces no friction. One small habit, years of extra life.

2. Cold Water Only

Hot water loosens fibres and fades prints fast. Wash in cold water to protect both the colour of the fabric and the crispness of the graphic.

3. Skip the Harsh Detergents and Bleach

Bleach and strong detergents eat into printed designs. Use a mild, colour-safe detergent, and never pour it directly onto the print.

4. Gentle Cycle, Light Spin

A gentle machine cycle or a soft hand-wash does far less damage than an aggressive spin. Your tee is not a pair of jeans, treat it a little more kindly.

5. Dry in the Shade

Direct sun is a colour-killer. Dry your tees inside out in the shade to stop both the fabric and the print from fading. In Kolkata humidity, a breezy balcony beats harsh afternoon sun every time.

6. Iron Around the Print, Never On It

Direct heat can crack or melt a print. Iron the tee inside out, or simply iron around the design. If you must go over it, place a thin cloth in between.

The Short Version

  • Inside out, every time
  • Cold water, mild detergent
  • Gentle cycle
  • Dry in the shade
  • Iron around the print

Built to Last, Cared for to Last Longer

We print on premium made-in-India cotton so your tees start strong. Follow these steps and they stay that way. Ready for a new one to look after?